Blog
Why is September the key month for visibility?
Five strategies to implement starting in September to maximize your brand visibility through the end of the year and beyond.
Yana Rogers··2 min
The agency that builds authority for leaders and brands that make an impact.
Human. Algorithmic.Human. Algorithmic.
Outcast France is a Paris-based strategic communications and business advisory firm. We help leaders turn ambition into reputation and authority, combining strategic counsel with media, influence, executive communications, content, search and generative AI visibility.
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Our References
Brands that matter.
From startups to large corporations, we support companies across all sectors, in France and internationally, as they transform their markets.
From tech to AI, from robotics to fintech, from manufacturing to wellness, tourism, hospitality, audio, and, more broadly, consumer brands.From tech, AI and robotics to fintech, industry, wellness, travel, hospitality, audio and consumer brands.
Our Vision
Beyond attention,
we build reputation.
Trust is the key factor, but it is no longer measured in impressions. It is built through your messaging, how people talk about you, and what the algorithms pick up about your brand.
Innovation is in our DNA. AI is our playground. It creates; we humanize. What it automates, we invest in where it matters most: judgment, accuracy, and trust.
+80
companies and executives supported
+150
journalists and influencers in our close network
90%
extended or renewed assignments
Our expertise
Designed for impact,
tailored to the present.
Three complementary perspectives: what you say, what others say about you, and what algorithms find when they search for you.
01
Executive advisory
and Reputation management
Strategic consulting, positioning, public affairs, and crisis management. Executive communications, public speaking, and brand storytelling.
02
Media, influence,
social media & content
Media relations, influencer marketing, social media, content creation, and distribution. We connect brands with the right audiences on the right channels.
03
SEO & GEO
Search Engine Optimization and Generative Engine Optimization: visibility in search engines and in AI-generated responses, backed by authoritative content and sources.
AI Visibility
Your customers ask an AI before they ask a search engine. If your brand doesn't appear in the answer, another one will appear in its place.
It rests on two bricks.
01 The Offer
AI Signal
Measuring the citation rate by search engine, the accuracy of what is said about you, and the share of generative content.
02 The Tool
Delve
The analytics tool that powers the diagnostic assessment and monthly monitoring. Access Delve.
The Team
The profiles that drive your projects.
Executives who choose Outcast want direct access to the people shaping their strategy. Every project is led by experienced experts, without dilution or hidden outsourcing. That’s how lasting authority is built.
Yana Rogers
Managing Director, SVP
Mélodie Renac
Senior Account Manager
Nalia Kailali
Senior Account Manager
Léa Corsin
Project Manager
Brice Tchoulague
AI & SEO/GEO Specialist
Testimonials
They trust us.
, opens in a new tab
, opens in a new tabWhat People Are Saying About Us
Outcast in the press.
Outcast France is launching a tour of France to help businesses navigate the recommendations of artificial intelligence systems, opens in a new tabYana Rogers: “An SME can be invisible to a customer who uses AI”, opens in a new tabAI startup Twin has entrusted its strategic communications to Outcast, opens in a new tabDigital sovereignty remains largely hampered by the reality of usage patterns, opens in a new tabOutcast, Archetype, and Nectar Launch AI Visibility to Measure Brand Presence in AI Responses, opens in a new tabOutcast Paris Wins the Fluidstack Account, opens in a new tabCryopal has entrusted its communications to Outcast Paris, opens in a new tabOutcast Enters the French Market, opens in a new tabThe Outcast agency is coming to France, opens in a new tab
Outcast Newsroom
The ideas, voices, and
signals that shape what comes next.
The Outcast Views
Views
Humanoid robots: China is picking up the pace. Does Europe really need to be in the same race?
Europe won't succeed by producing faster. Its strength lies elsewhere: in robots that can learn, are useful in real industrial environments, and are safe to work alongside humans.
Yana Rogers··8 min
Blog
Why does everyone know your competitor, but not you?
A better product alone isn't enough to raise awareness. Visibility is built on consistent signals: positioning, reputation, media, leadership, search engines, and AI.
Outcast··6 min
The Outcast Talks
PODCAST · PORTRAITS OF WOMEN
Yana Rogers: Leading and Reinventing Careers in Communications
Yana Rogers, Managing Director of Outcast France, reflects on her career and the changes in the communications industry in *Portraits de femmes*, the podcast created and hosted by Estelle Keïta that highlights the stories of women of African descent, executives, and entrepreneurs.
Portraits of Women·
INTERVIEW · DIXIT
Exclusive interview for DIXIT, the Web TV program of *Informations Entreprise* magazine
Yana Rogers moderates and leads this exclusive interview with Müge Deniz Meiller, Global Market Development Manager at Nordson EFD, and Freek Bressers, Sales Director for EMEA. Together, they discuss the role of innovation, automation, and precision engineering in helping manufacturers improve their productivity, quality, and environmental performance.
A conversation focusing on the transformations currently shaping the future of the manufacturing industry, conducted as part of our editorial partnership with Informations Entreprise.
Guests: Müge Deniz Meiller (Nordson EFD) · Freek Bressers (Nordson EFD)
Contact
A brief, an invitation, or
a coffee? Let's talk about it.
Each project is led by experts in their respective fields. Your primary point of contact will also be the person who oversees your project.