Blog
Why does everyone know your competitor, but not you?
A better product alone isn't enough to raise awareness. Visibility is built on consistent signals: positioning, reputation, media, leadership, search engines, and AI.
Outcast··6 min
Outcast AI
Your customers now ask AI their questions before turning to a search engine, an analyst, or even you. If your brand doesn’t appear in the answer, another one will take its place.
Expertise
AI Visibility
AI Visibility is Outcast’s comprehensive solution for brand visibility in AI environments. It is built on two pillars.
- 01AI SignalThe Offer
- 02Delvethe tool
01 The Offer
AI Signal
AI Signal is Outcast’s offering dedicated to brand visibility in AI environments.
- What We Analyze
- The questions your customers are actually asking, and the answers AI systems currently provide: who is mentioned, in which sources, and with what degree of accuracy.
- What We Measure
- Citation rates across AI platforms, the accuracy of what is said about you, and your generative share of voice: who appears in your place when you don’t.
- What We're Improving
- Authoritative content, page structure, the attribution of expertise to identifiable individuals, and mentions in third-party sources that AI models cross-reference.
- Why It Matters
- A generative answer often satisfies the user without requiring a click. Either your brand is mentioned, or it isn’t. Traditional analytics don’t capture this.
02 The Tool
Delve
Delve is Outcast’s internal tool used to analyze brand visibility in AI environments. It provides data for monthly analysis and monitoring, and serves as the basis for editorial recommendations.
This is not a product sold separately. It is the measurement tool behind the advice: without measurement, an AI visibility strategy remains nothing more than a belief.
Recommended Reading
What we've written on the subject.
Views
AI’s next battle isn’t visibility. It’s authority.
What Anthropic’s potential IPO and Nvidia’s move regarding Hugging Face reveal about a new source of value in AI.
Yana Rogers··6 min
Blog
Can your leader make your company more visible in artificial intelligence systems?
Potentially yes, but not by publishing more. A leader contributes to AI visibility by developing clear, recognizable, and third-party-validated public expertise.
Outcast··6 min
Contact
Find out what AI-
s are saying about you today.
We measure your citation rate, search engine by search engine, and the accuracy of the information provided.