Blog
Why is September the key month for visibility?
Five strategies to implement starting in September to maximize your brand visibility through the end of the year and beyond.
Yana Rogers··2 min
Outcast Newsroom
The ideas, voices, and signals that shape what comes next.
The Outcast Views
Analyses, perspectives, insights, and in-depth articles. Outcast’s position statements and answers to the questions decision-makers are asking.
Views
Humanoid robots: China is picking up the pace. Does Europe really need to be in the same race?
Europe won't succeed by producing faster. Its strength lies elsewhere: in robots that can learn, are useful in real industrial environments, and are safe to work alongside humans.
Yana Rogers··8 min
Blog
Why does everyone know your competitor, but not you?
A better product alone isn't enough to raise awareness. Visibility is built on consistent signals: positioning, reputation, media, leadership, search engines, and AI.
Outcast··6 min
Views
AI’s next battle isn’t visibility. It’s authority.
What Anthropic’s potential IPO and Nvidia’s move regarding Hugging Face reveal about a new source of value in AI.
Yana Rogers··6 min
Blog
Can a good reputation accelerate a company's growth?
Yes. A solid reputation builds trust, reduces the perception of risk, and makes it easier to stand out—especially when entering a market, raising funds, or dealing with large corporate clients.
Outcast··6 min
Blog
Can your leader make your company more visible in artificial intelligence systems?
Potentially yes, but not by publishing more. A leader contributes to AI visibility by developing clear, recognizable, and third-party-validated public expertise.
Outcast··6 min
The Outcast Talks
Audio and video interviews and conversations with executives, experts, and the people who are shaping their markets.
PODCAST · PORTRAITS OF WOMEN
Yana Rogers: Leading and Reinventing Careers in Communications
Yana Rogers, Managing Director of Outcast France, reflects on her career and the changes in the communications industry in *Portraits de femmes*, the podcast created and hosted by Estelle Keïta that highlights the stories of women of African descent, executives, and entrepreneurs.
Portraits of Women·
INTERVIEW · DIXIT
Exclusive interview for DIXIT, the Web TV program of *Informations Entreprise* magazine
Yana Rogers moderates and leads this exclusive interview with Müge Deniz Meiller, Global Market Development Manager at Nordson EFD, and Freek Bressers, Sales Director for EMEA. Together, they discuss the role of innovation, automation, and precision engineering in helping manufacturers improve their productivity, quality, and environmental performance.
A conversation focusing on the transformations currently shaping the future of the manufacturing industry, conducted as part of our editorial partnership with Informations Entreprise.
Guests: Müge Deniz Meiller (Nordson EFD) · Freek Bressers (Nordson EFD)
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