They say we “ease back into things” in September. For brand visibility, this is a missed opportunity: visibility is no longer built solely through the press, but also through GEO (Generative Engine Optimization)—the optimization of a brand’s presence in the responses of generative AIs such as ChatGPT, Perplexity, or Gemini, […]
A better product alone isn't enough to raise awareness. Visibility is built on consistent signals: positioning, reputation, media, leadership, search engines, and AI.
Yes. A solid reputation builds trust, reduces the perception of risk, and makes it easier to stand out—especially when entering a market, raising funds, or dealing with large corporate clients.
Potentially yes, but not by publishing more. A leader contributes to AI visibility by developing clear, recognizable, and third-party-validated public expertise.
